KCET Claims Quarterly Primetime Ratings Win For the First Time Since 2010
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With Top Primetime Position Among All Local Area Public TV Stations, KCET Demonstrates Year over Year Gains While Closing Gap in Whole Day
BURBANK, Calif. – July 6, 2017 – KCETLink Media Group, the national independent broadcast and digital media network, has released 2nd Quarter 2017 household ratings showing that its independent public television station, KCET is the leading public broadcaster in Primetime in Southern California for the first time in over six years since its departure from the Public Broadcasting Service (PBS), according to Nielsen Media Research. The independent station came out ahead in the Nielsen measurement by a 4% margin over west coast flagship PBS affiliate, PBS SoCal (KOCE) for that quarterly time period. Also in 2nd Quarter 2017, KCET’s household audience was at least 20% higher than any other public broadcaster in Southern California in the expanded Access / Primetime time period.
KCET’s Primetime household ratings in 2nd Quarter (April, May and June) 2017 jumped 33% compared to 2nd Quarter 2016. In addition KCET saw:
- A 20% increase in Primetime over its 1st Quarter 2017 performance
- A 33% growth in Whole Day ratings for 2nd Quarter 2017 over the same quarter in 2016
- A 60% increase in Primetime over 4th Quarter 2016
“In today’s chaotic environment, we are pleased to see people turning to public media now more than ever for quality news, entertainment and information,” said Michael Riley, President and CEO of KCETLink Media Group. “We are extremely proud of the progress we’ve made and look forward to continuing to serve our Southern California community as a leader in public media for years to come.”
ABOUT KCETLINK MEDIA GROUP
KCETLink Media Group is a national independent, nonprofit, digital and broadcast network that provides high-quality, culturally diverse programming designed to engage the public in innovative, entertaining and transformative ways. With a commitment to independent perspectives, smart global entertainment, local communities, and opportunities for engagement and social action, KCETLink depicts people and the world through a lens unavailable elsewhere in U.S. media. A viewer-supported 501(c)(3) organization, KCETLink content is distributed nationally via satellite on Link TV - DIRECTV channel 375 and DISH Network channel 9410 - and on KCET in Southern and Central California via broadcast, satellite and cable, as well as through various digital delivery systems. For additional information about KCET and Link TV productions, web-exclusive content, programming schedules and community events, please visit kcet.org or linktv.org. Select programming from KCET and Link TV is also available for streaming on Hulu, Apple TV and Roku platforms.
