KCET Names Zach Behrens Editor-in-Chief

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KCET, the largest independent public television station in

the country as of January 1, 2011, has named Zach Behrens to the newly created

position of editor-in-chief for the station's new blogging operation, it was

announced today by Mary Mazur, KCET Executive Vice President and Chief Content

Officer. In his new role, Behrens will report directly to Mazur and be

responsible for creating community-based content and building online engagement

for a new initiative that includes launching new KCET blogs, which he will

begin developing when he joins the organization on November 10.


"KCET is expanding its online team as part of a strategic

effort to direct additional resources to social media initiatives that will

better serve our communities," said Mazur. "Zach's impressive background in

building community engagement and developing compelling content for local

audiences makes him a perfect match for KCET as we set out to redefine public

media in the 21st century."  


In his most recent position as editor-in-chief of

LAist/Gothamist, LLC., Behrens oversaw operations and increased readership

while serving as lead writer for LAist.com, one of Los Angeles' most popular

blogs. Prior to LAist, Behrens served as a communications and marketing

consultant to MTV, Nike and the City of Santa Clarita as well as consulting on

political campaigns.


"This is an exciting opportunity to participate in shaping

the future of public media," Behrens said of accepting his position at KCET. "I

look forward to the challenge of creating a vibrant community destination

inspired by the mission of public service."  


Behrens joins the KCET New Media Team, which also includes

Gary Dauphin, KCET Site Editor and Manager, reporting directly to Mazur; Juan

Devis, Director of Production, reporting directly to Mazur; and Diego Nuñez,

Senior Producer, reporting to Devis.


About KCET

On-air, online and

in the community, KCET plays a vital role in the cultural and educational

enrichment of Southern and Central California. Each month 3.6 million viewers

watch KCET, which is the second most-watched public television station in the

country and has the largest geographic reach of any public television station

in California. KCET, which becomes the largest independent public television

station in the country effective January 1, 2011, produces the Emmy® and

Peabody Award-winning SoCal Connected, a hard-hitting prime-time weekly

television news program that examines the issues and people of Southern

California. Throughout its more than 40-year history, KCET has won hundreds of

major awards for its local and regional news and public affairs programming,

its national drama and documentary productions, its quality educational family

and children's programs, its outreach and community services and its website,

kcet.org. KCET is a donor-supported community institution. More than half of

the funds raised to support KCET's operating budget come from individual

support. For additional information about KCET productions, Web-exclusive

content, programming schedules and community events, please visit kcet.org.







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