KCETLink Announces Reorganization Following Merger

Reconfigured organization capitalizes on potential of

newly merged entity while enabling growth in new media landscape.


BURBANK, CA--April 19, 2013--KCETLink, the newly formed national independent public media organization, announced today it

has reorganized the company to maximize operational and financial efficiencies

following its merger, and align itself with digital innovation in the rapidly

changing media landscape.


KCET and Bay area-based Link Media merged four months

ago, and since then, KCETLink management has examined every aspect of the

consolidated organization and reconfigured the workforce for sustainable growth

and optimal financial health.  As a

result, 22 full time positions will be eliminated.


In addition, while continuing to embrace traditional

KCETLink will focus on

"transmedia" programming opportunities that provide audiences access to content

on web and mobile devices, and also develop new mobile device apps and digital

media tools.


"These are challenging and transformational times that

require us to make difficult financial and operational decisions for the

continued health of the organization in order to create a public media

organization that can grow in the 21st Century," said Al Jerome,

KCETLink's Chief Executive Officer. "In addition, we have to factor digital

innovation into every decision moving forward, which has required us to design

a new paradigm that operates multiple platforms simultaneously and continues to

offer engaging new productions to our viewers." 


As a leading public media organization, KCETLink will continue to offer enlightening, thought-provoking content about issues in

local communities in Southern California and nationally while providing a

cultural link to a world that's more connected than ever before. 


Already, KCETLink is at various stages with several

innovative projects that align with this new digital media trajectory.  KCET's critically acclaimed digital first

series, "Artbound," "Ballot Brief" and

"Departures" --along with several new productions currently in

development--will continue to evolve and grow under this new directive.


Additional transmedia projects in the pipeline include

the recently released Link TV World News mobile app; "Stand Up

Planet!" a multi-platform comedy/reality series focused on issues of

global development which is currently in production in India and South Africa;

as well as newly acquired films "Shadows of Liberty" and "The Power

of Two" that are both heavily supported by digital engagement and available on

multiple screens.





KCETLink is a national independent public transmedia

organization formed by the merger between KCET and Link Media.  A viewer-supported 501(c)(3) organization,

its content is distributed nationally via satellite on DirecTV and DISH, in

Southern and Central California via broadcast, as well as through various

digital delivery systems.
KCET and Link TV are services of KCETLink. For additional information

about KCETLink productions, web-exclusive content, programming schedules and

community events, please visit kcet.org or linktv.org.



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