KCETLink Wins Gold PromaxBDALocal Award | KCET
KCETLink Wins Gold PromaxBDALocal Award
Burbank, Calif. - July 1, 2013 - KCETLink was honored with a PromaxBDALocal Award on June 27. The network
received a Gold Award in the "Interstitial/Promo-tainment/Program Wraps
Campaign" category for More: The Real Creatures of Primeval, an original series of
educational shorts designed to serve as enrichment companions to KCETLink
Presented at the
PromaxBDA Station Summit in Las Vegas, the PromaxBDALocal Awards celebrate excellence, creativity and innovation in local
television promotion, marketing and design.
The winning entry, More: The Real Creatures of
Primeval, was produced to complement Primeval, a hit British sci-fi
thriller, which depicts dinosaurs and other prehistoric creatures. In
collaboration with the Natural History Museum of Los Angeles County, the shorts
detailed scientific facts
about dinosaurs and the circumstances around their existence centuries ago.
The vignettes also include commentary and observations by Dr. Luis
Chiappe, Director of the Museum's Dinosaur Institute and lead curator of the
Executive producer Tene Harris and writer/producer Dudley Saunders, along
with award-winning visual production company, Big Machine Design, created the
shorts for television and the Web - in an effort to provide viewers the
opportunity to access the educational spots anytime. To watch More: The Real Creatures of Primeval, please
KCETLink, formed by the merger between KCET
and Link Media, is a national independent, nonprofit, digital and broadcast
network that provides high-quality, culturally diverse programming designed to
engage the public in innovative, entertaining and transformative ways. With a
commitment to independent perspectives, smart global entertainment, local
communities, and opportunities for engagement and social action, KCETLink
depicts people and the world through a lens unavailable elsewhere in U.S.
media. A viewer-supported 501(c)(3) organization, KCETLink content is
distributed via satellite on DirecTV 375 and DISH Network 9410, in Southern and
Central California via broadcast, as well as through various digital delivery
systems. KCET and Link TV are services of KCETLink. For
additional information about KCET and Link TV productions, web-exclusive
content, programming schedules and community events, please visit kcet.org or
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