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KCETLink Wins Gold PromaxBDALocal Award

By Angelica Alumia
July 1, 2013
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Burbank, Calif. - July 1, 2013 - KCETLink was honored with a PromaxBDALocal Award on June 27. The network

received a Gold Award in the "Interstitial/Promo-tainment/Program Wraps

Campaign" category for More: The Real Creatures of Primeval, an original series of

educational shorts designed to serve as enrichment companions to KCETLink

programming. 

Presented at the

PromaxBDA Station Summit in Las Vegas, the PromaxBDALocal Awards celebrate excellence, creativity and innovation in local

television promotion, marketing and design.

The winning entry,

More: The Real Creatures of

Primeval,

was produced to complement Primeval, a hit British sci-fi

thriller, which depicts dinosaurs and other prehistoric creatures. In

collaboration with the Natural History Museum of Los Angeles County, the shorts

detailed scientific facts

about dinosaurs and the circumstances around their existence centuries ago.

 The vignettes also include commentary and observations by Dr. Luis

Chiappe, Director of the Museum's Dinosaur Institute and lead curator of the

Dinosaur Hall. 

Executive producer Tene Harris and writer/producer Dudley Saunders, along

with award-winning visual production company, Big Machine Design, created the

shorts for television and the Web - in an effort to provide viewers the

opportunity to access the educational spots anytime. To watch More: The Real Creatures of Primeval, please

visit www.kcet.org/more.

ABOUT KCETLink

KCETLink, formed by the merger between KCET

and Link Media, is a national independent, nonprofit, digital and broadcast

network that provides high-quality, culturally diverse programming designed to

engage the public in innovative, entertaining and transformative ways. With a

commitment to independent perspectives, smart global entertainment, local

communities, and opportunities for engagement and social action, KCETLink

depicts people and the world through a lens unavailable elsewhere in U.S.

media. A viewer-supported 501(c)(3) organization, KCETLink content is

distributed via satellite on DirecTV 375 and DISH Network 9410, in Southern and

Central California via broadcast, as well as through various digital delivery

systems. KCET and Link TV are services of KCETLink. For

additional information about KCET and Link TV productions, web-exclusive

content, programming schedules and community events, please visit kcet.org or

linktv.org.

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