KCET’s ‘CALIFORNIA COASTAL TRAIL’ Weekly Web Series Continues
CONTACT:
Rachel Coulson
rcoulson@kcet.org
(747) 201-5707
KCET’s ‘CALIFORNIA COASTAL TRAIL’ Weekly Web Series
Continues With New Season
Monterey, Santa Cruz and San Mateo Explored Just in Time for Summer Travel
Burbank, Calif. – July 7, 2016 – KCET, the nation’s largest independent public television station, presents the second season of CALIFORNIA COASTAL TRAIL, available at KCET.org/CoastalTrail, where over the course of seven weeks, the web series will provide a comprehensive look at the trails, beaches, coasts and restoration efforts in Monterey, Santa Cruz and San Mateo Counties. Through a series of videos, online content including camping and hiking guides for each county, and historical narratives, the series will act as a digital field guide to raise awareness of the California Coastal Trail. Starting today and running throughout the summer months, KCET’s website will publish a new installment of CALIFORNIA COASTAL TRAIL. The series will also be available on Roku and Apple TV.
Additionally, KCET’s social media platforms will post highlight videos every Friday. Join the conversation on KCET’s social media platforms at Facebook.com/KCET28 as well as @KCET on Twitter and Instagram using the #myCAcoast.
CALIFORNIA COASTAL TRAIL debuted last summer and followed the trail from San Diego to San Luis Obispo County, while this summer’s episodes continue up the trail to the north.
The California Coastal Trail, which got its start in a 1972-approved ballot measure, will be some 1,200 miles long once it is completed and always be within sight, sound or smell of the ocean along the state's coast between the Mexican and Oregon borders.
Partially funded by The California Coastal Commission, and presented in partnership with Rigler Creative, CALIFORNIA COASTAL TRAIL will share the state’s picturesque coastlines designed for a wide variety of audiences, including visiting tourists, casual vacationers and seasoned California outdoor enthusiasts.
The schedule* is as follows:
Monterey County:
Big Sur – (Launches 7/6)
Big Sur remains pristine, rugged and remote. A number of challenges still remain in completing the entire 125 miles of this stunning stretch of the California Coastal Trail– from land ownership to legal concerns. Led by Congressman Sam Farr, a group of dedicated locals continue to work towards the trail’s completion.
Monterey Bay National Marine Sanctuary – (Launches 7/13)
In 1992, then Congressman Leon Panetta authored legislation that established the Monterey
Bay National Marine Sanctuary. This "Serengeti of the Sea" stretches along the Central Coast from San Francisco to Cambria, which encompasses some 6,000 square miles of beaches, tide pools, kelp forests, steep canyons and an abundance of wildlife – from tiny shrimp to playful sea otters and giant blue whales.
Monterey Bay Coastal Recreation Trail – (Launches 7/20)
The Monterey Bay Coastal Recreational Trail runs some 18 miles from the towns of Castroville to Pacific Grove passing through Monterey landmarks such as Fisherman’s Wharf, Cannery Row, the Monterey Bay Aquarium and Downtown.
Santa Cruz County
Santa Cruz Pleasure Point – (Launches 7/27)
Santa Cruz Pleasure Point, known as East Cliff Drive, is one of the newest sections of the California Coastal Trail. After years of erosion, what at first seemed like a problem has recently been transformed into a one-way street for pedestrians, bicycles and cars providing safe and scenic passage. Part of the solution also included maintaining the ocean below as one of California’s best surfing destinations.
Wilder Ranch State Park – (Launches 8/3)
Wilder Ranch State Park was originally a dairy known for its butter. Today it is made up of 7,000 acres of protected land where visitors can step back in time to the late 1800’s and explore California’s early ranching history. Some 35 miles of trails and paths wind up into the scenic Santa Cruz Mountains and along coastal terraces that have remained unchanged for thousands of years.
San Mateo County
Half Moon Bay Coastside Trail – (Launches 8/10)
Half Moon Bay is a tranquil community known for its “small town friendliness.” Half Moon Bay Coastside Trail, initiated by citizen activist John Hernandez, offers sweeping views of the Pacific Ocean and access to several beaches, which is regularly traversed by foot, on bike and horseback by residents and visitors.
Devil’s Slide Trail – (Launches 8/17)
Devil’s Slide was considered a treacherous section of Highway 1, plagued by countless
accidents, casualties and road closures since it opened in 1936. Despite the risk of danger, astonishing views of the coastline were a welcome reward for those willing to navigate this narrow and winding highway. When a landslide closed down the road for good in 1995, a group of citizen activists banded together and successfully proposed to turn this 1.2-mile section of road into a segment of the California Coastal Trail. When it re-opened in 2015, the paved multi-use trail featured dedicated lanes for bicyclists, pedestrians and equestrians alike.
*The above schedule is subject to change.
ABOUT KCET
On-air, online and in the community, KCET plays a vital role in the cultural and educational enrichment of Southern and Central California. KCET offers a wide range of award-winning local programming as well as the finest public television programs from around the world. Throughout its 50-year history, KCET has won hundreds of major awards for its local and regional news and public affairs programming, its national drama and documentary productions, its quality educational family and children's programs, its outreach and community services and its website, kcet.org. KCET is a donor-supported community institution. For additional information about KCET productions, web-exclusive content, programming schedules and community events, please visit kcet.org. KCET is a part of the KCETLink Media Group. Select original programming from KCET is also available for streaming on Hulu and Roku platforms.
ABOUT THE CALIFORNIA COASTAL COMMISSION
The California Coastal Commission was established by voter initiative in 1972 (Proposition 20) and later made permanent by the Legislature through adoption of the California Coastal Act of 1976. The Commission is committed to protecting and enhancing California’s coast and ocean for present and future generations. It does so through careful planning and regulation of environmentally-sustainable development, rigorous use of science, strong public participation, education, and effective intergovernmental coordination.
http://www.coastal.ca.gov/
ABOUT RIGLER CREATIVE
Rigler Creative is a full-service, Emmy-nominated production company that hand-crafts television, film, social media, websites, books and campaigns. On assignment for the State of California, Rigler Creative is covering the California Coastline for the public television series The California Coastal Trail. Now in its 7th year, Rigler Creative’s multi-platform awareness campaign ‘Every Body Walk’ for Kaiser Permanente has won more than 25 national PR awards and their Emmy-nominated public television series ‘City Walk’ returns for its third season this fall, while expanding into an internationally distributed broadcast franchise in 2017.
riglercreative.com
