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USC Annenberg School for Communication and Journalism's Engine 30 Project

Engine30 is an outgrowth of USC Annenberg School for Communication and Journalism's Master's program in arts journalism that experiments with digital media practices, systems and tools, using L.A. as a living laboratory.

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Melrose Avenue has serves as a center for local graffiti artists.
Crocheted chandeliers by Mimi Jung.
Digital pop-up "events" have revolutionized the online efforts of savvy creatives to both share and sell their goods. Social media strategist Su Wu divulges how her pop-up gallery connects artists to consumers.
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"L.A.undry" is a quarterly guerilla styled takeover event that involves transforming a downtown laundromat into an exhibit space during peak business hours.
"Pop-Life" is a new series that investigates the territory of arts based pop-ups in Southern California.
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