California Graphic Design
As visual language becomes lingua franca in an image-driven 21st century, explore how California graphic designers have shaped global aesthetics and social movements, from counterculture and the Civil Rights era until today.
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The flowering of grassroots social movements in California in the 1960s and '70s led to concurrent flourishing of graphic innovation as a form of collective action. Designers today continue this legacy, using their practices to inspire change and raise up global fights for justice.
The visual language that has emerged from the Golden State continues to rewrite the rules of design through the unrestrained use of color, stylistic hybridity and the juxtaposition of high and low culture.
Issues of accessibility have long been woven through all facets of graphic design and can especially be seen in Los Angeles during the late 1960s and early '70s.
One of the most common mediums for political art is poster making. From the Mexican Revolution to recent marches infuriated by the Trump administration, posters have continually been used as a powerful form of protest and a symbol of discontent.
Hecho con Ganas
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Dignidad Rebelde
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Endless Summer
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Emory Douglas
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Corita Kent
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