This article is part of a series on the history of graphic design and social activism in California from "Artbound." Produced in partnership with Hyperallergic.
California's culture and art movements have long enjoyed a unique freedom from East Coast and European dogmas. This manifests itself in social, creative and aesthetic realms characterized by experimentation, openness and independence. Graphic design is a key element of defining this California way of life, from the clean, unencumbered lines of mid-century modernism to the flamboyant psychedelia of counterculture posters and publications, and the post-modern graphics of the 1980s and '90s. "A mecca of consumerism, it is also a place of great creativity, freedom and social consciousness, where the status quo undergoes constant renovation," writes Louise Sandhaus in "Earthquakes, Mudslides, Fires & Riots: California and Graphic Design, 1936-1986." "Without solid ground, tradition lacks secure footing; old rules go out the door and new motivations rush in, resulting in new and vibrant forms."
At the same time, California has been an epicenter of social upheavals and cultural turmoil for decades. While San Francisco is arguably the state's historical counterculture capital, no place epitomizes the sense of heterogeneous communities straining against the confines of conformity as much as Los Angeles. From this diverse populace comes equally diverse visual expressions, from the socially progressive prints of Sister Corita to ONE Magazine, the first major gay publication in the U.S., to Self Help Graphics & Art, a critical center for Chicanx art, design and printmaking.
The concise guide below traces the history of graphic design and social activism in Los Angeles from the 1960s to the present. It is as much a history of aesthetic innovations as of political movements like feminism, the Chicano Movement and the struggle for queer rights. Several of these spaces have been operating for decades, growing their presence in a city that continues to use design as a democratic tool to expand representation.
The Corita Art Center
Sister Corita was a tireless educator, artist and advocate for social justice, who left an indelible mark upon the graphic and cultural landscape of L.A. (So much so that in 2019 — on what would have been her 101st birthday — Los Angeles commemorated Nov. 20 as Corita Day.) Corita Kent became a nun at the age of 18, entering the Immaculate Heart of Mary religious order. In 1947 she began teaching art at the Immaculate Heart College in Los Feliz, eventually becoming chair of the art department there. Working primarily in the medium of serigraphy or silkscreen, Kent developed the bold, vibrant style she would become known for in the early '60s, bringing together images from mass media, advertising and street signage with dynamically arranged text fragments pulled from songs, literature or the Bible. Fusing Pop Art and innovative typographic design, her prints increasingly reflected her progressive politics, from racial justice and labor rights to nuclear disarmament and the anti-war movement.
"Like other social-reform-minded avant-gardists, Kent sought to change the way the world looked, which, to her, meant reimagining its representations," Sandhaus writes in "Earthquakes, Mudslides, Fires & Riots." She created almost 800 serigraphs before her death in 1986, and, in keeping with her egalitarian streak, did not number her editions, in hopes that they could be affordable and accessible to as many people as possible.
Housed in the Immaculate Heart Community, on the grounds of the former college, the Corita Art Center preserves Kent’s legacy, supporting exhibition loans, selling prints and designing programs that continue her inclusive and inspirational pedagogy. On June 2, Kent’s original studio, located across the street from the Art Center, was designated a Historic-Cultural Monument by the L.A. City Council, opening the possibility that it can one day be a space for sharing Kent’s life and work with future generations of artists, designers, and students.
Self Help Graphics & Art
Fifty years ago, a Franciscan nun and printmaker and a group of Latinx artists founded Self Help Graphics & Art in an East L.A. garage. Sister Karen Boccalero (herself mentored by Sister Corita), Carlos Bueno, Antonio Ibáñez and Frank Hernández were motivated to form the group by the lack of opportunities and facilities for young Latinx artists looking to develop their creative skills. Several influential Chicanx artists produced early prints at Self Help Graphics, including Carlos Almaraz, Barbara Carrasco, Yreina Cervantez and Diane Gamboa. What began primarily as a printmaking workshop expanded to include other art forms, like performance art and music. From 1975 to 1985, a customized van dubbed the Barrio Mobile Art Studio would drive to elementary schools in East Los Angeles, teaching kids filmmaking, photography, sculpture, painting and puppetry.
Emerging from the Chicano Movement of the early '70s, Self Help Graphics is more than an art studio: it is a hub of Latinx culture and community, organizing events like the wildly popular annual Día de los Muertos Celebration in East L.A., which it coordinated from 1974 to 1985. Annually since 1983, it has commissioned a local artist to create a Día de los Muertos Commemorative Serigraph, providing a diverse, multi-generational array of interpretations of the holiday.
It continues its mission of working at the juncture of art and social justice, partnering with the National Day Laborer Organizing Network (NDLON) on the "Know Your Rights" campaign, designing and printing handouts stating people's rights when they encounter police or immigration officers. Last summer, Self Help Graphics printed and distributed hundreds of Black Lives Matter posters designed by Dewey Tafoya and Andi Xoch of the Ni Santas artist collective for people to bring to protests. Earlier this year, students in the Youth Artivism Internship program researched and illustrated a zine outlining tenant rights and resources for those facing eviction or landlord harassment.
Self Help Graphics continues to offer classes and host exhibitions in its current Boyle Heights location, which it purchased in 2018, securing a home against gentrification and displacement that is rapidly changing the character of L.A.’s east side. And, significantly, in June it announced that it had received a $1 million grant from MacKenzie Scott as part of the billionaire philanthropist's series of gifts to 286 arts and culture groups.
Social and Public Art Resource Center
The Social and Public Art Resource Center (SPARC) began in 1976 with a mission to "produce, preserve and promote activist and socially relevant artwork," specifically murals, in and around Los Angeles. Some of its founding principles were that "art was for everyone regardless of their status in society," and "art should not dwell only in rarefied halls but in the places where people live and work." Its first and most famous project is "The History of California" — more commonly known as "The Great Wall of Los Angeles" — a half-mile mural in the Tujunga Flood Control Channel of the San Fernando Valley depicting California from prehistory through the 1950s, as told through the stories of people of color in the Golden State. These include the Zoot Suit Riots, the Japanese Internment during World War II, and the founders of Los Angeles, who were primarily Black and Indigenous. Designed by Chicana muralist and SPARC co-founder Judith F. Baca, the mural took six summers to complete, and employed a diverse crew of over 400 youth artists. In February, SPARC received a $5 million grant from the Andrew W. Mellon Foundation to expand the mural, bringing its timeline up to 2020, with painting to begin in early 2023. Although SPARC has hosted exhibitions at its Venice headquarters in the past, in the wake of the pandemic it has shifted to focus on outside projects, including programming around the "Great Wall" and its restoration.
From 1988 to 2002, SPARC produced over 100 murals all over Los Angeles, working with almost as many muralists as part of the Neighborhood Pride Mural Program, which grew out of the "Great Wall" project. And in 2015-16, SPARC's Mural Rescue Program restored nine of those murals judged "historically significant" by L.A.'s Department of Cultural Affairs. These include "To Protect and Serve" by Noni Olabisi, which pays tribute to the Black Panthers; "Love is for Everyone" by Mary-Linn Hughes and Reginald Zachary, painted outside the Minority AIDS Project Building in South L.A.; and a mural honoring crossover Mexican film star Dolores del Rio by Alfredo de Batuc in Hollywood.
Later this month, Baca's 1984 mural "Hitting the Wall" in Downtown LA — which commemorated the first time female runners were allowed to compete in the Olympic marathon — will be restored. It was unceremoniously painted over by L.A. Metro in 2019 and is expected to reopen to the public in late July.
The Feminist Center for Creative Work
The Feminist Center for Creative Work (FCCW) was founded in 2013 as an organization dedicated to "cultivat[ing] feminist creative practice," through workshops, discussions, exhibitions, and artist residencies. Originally called the Women's Center for Creative Work, it recently changed its name to reaffirm its commitment to an inclusive "feminism prioritizing Black and Indigenous people of color, queer, trans and nonbinary people, and other historically marginalized communities."
Design has always been a key element of their project, owing in part to the influence of co-founder Kate Johnston Elkan, a graphic designer. Their publishing arm, Co-Conspirator Press, puts out books on decolonization, ecology, race, gender and imagining a radical future, all printed on their in-house risograph machine, and featuring experimental design to complement progressive content. "At Co–Conspirator Press, our intention is to disseminate and redistribute critical thought through books," Co-Conspirator's printer Neko Natalia told Hyperallergic via email. "We also draw inspiration from the utilitarian function of the riso and its use by community centers and schools to cheaply and quickly disseminate information."
The FCCW also recently launched Salima, a magazine "made by and for Black, Indigenous, people of color, queer, trans, nonbinary, low-income, folks living with disabilities and all those most affected by — and working to take down — the white supremacist, capitalist, colonialist, ableist, cis-hetero patriarchy," as per their mission statement. The first issue, structured around the theme of "emergence," features a cover story on Ali Anderson of Feed Black Futures, an organization that supports food justice in the Black community.
ONE National Gay & Lesbian Archives
The ONE National Gay & Lesbian Archives at the USC Libraries contains over 700 collections of personal documents, records, photographs, publications, and other ephemera from LGBTQ+ activists, artists, and organizations, making it the largest collection of LGBTQ+ material in the world. Over 3,000 posters from the collection are digitized and accessible online, covering AIDS Activism, Gay Rodeos, Pride festivities, and much more. The archives grew out of ONE Inc., which published ONE Magazine, the first widely distributed gay publication in the country, from 1953 to 1967. "The early issues are such great encapsulations of mid-century graphic design," Andy Campbell, associate professor of Critical Studies at USC Roski School of Art & Design told Hyperallergic via email.
Other important pieces in the collection highlighted by Campbell include "Chicos Modernos," a Spanish-language comic illustrated by queer Chicano artist Joey Terrill; protest posters by Robert Birch (aka Cardiac Arrest), whose caustic and satirical graphics often targeted politicians for their inadequate response to AIDS; BLK Magazine, which provided support and awareness for Black LGBTQ+ communities; and a trove of material focused on queer nightlife, including this 1976 poster advertising a party at legendary club Jewel's Catch One. "Nightlife plays such an important role in organizing and keeping spirits up during a long fight," Campbell said of the significance of these items, located at the intersection of celebration and struggle.
The archives are accessible for research via a reservation system, though it is currently closed due to the pandemic with no opening date announced. The ONE Gallery in West Hollywood, which hosts its exhibitions, is also currently closed; however, the first iteration of the multi-site exhibition "Pride Publics: Words and Actions" will run through July 1 on Robertson Boulevard South of Santa Monica Boulevard. Curated by Rubén Esparza and organized by the ONE Archives Foundation, the show features wheatpasted posters showcasing a multigenerational group of 28 LGBTQ+ pioneers, including Tom of Finland co-founder Durk Dehner, Black Lives Matter co-founder Patrisse Cullors, artist Paul Pescador, and writer Raquel Gutiérrez.