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Cliff Williams - Cliff Texas Style Burritos

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Cliff Williams is the owner of Cliff's Burritos, a Mexican food joint just off the northeast corner of Richland Farms. Cliff's is best known for its three foot burrito - the "Cliff Hanger" - and claims no one has ever finished one in a single sitting. Cliff has been a business owner in Compton for over 30 years, working his way up from pushing food carts to serving out of a brick and mortar. Cliff, as the community knows him, has experienced the decline of black owned businesses, and attributes the shift to the influx of Latinos into the area. For Cliff, there is a a gap between the communities which he thinks is based on a lack of trust and experience. Latinos are less likely to support a black owned business and vice versa, which only perpetuates the divisions. Williams opened Cliff's Soul Food adjacent to the Cliff's Burritos in hopes of building a cooperation and understanding among Compton's diverse population.

Support of each black owned business helps circulate commerce in the area.
Cliff Williams - Black Business

Black Business
Support of each black owned business helps circulate commerce in the area.

Changes in the community prompted the change in cuisine at Cliff's, and in his mind, food helps bring the community together.
Cliff Williams - What is Soul?

What is Soul?
Changes in the community prompted the change in cuisine at Cliff's, and in his mind, food helps bring the community together.

Neighborhood children who play together tended to bring the parents together because of proximity.
Cliff's Texas Style Burritos - A Piece of the Farms

A Piece of the Farms
Neighborhood children who play together tended to bring the parents together because of proximity.

The now 36'' burrito has not always been that long, but has grown over the years due in part to the novelty of the idea.
Cliff Williams - The 36inch Burrito

The 36 Inch Burrito
Neighborhood children who play together tended to bring the parents together because of proximity.

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