The final part of "Men Who Made Us Fat" examines how product marketing can seduce consumers into buying organic, healthy, or low-fat foods and beverages, which are typically high in sugar or sodium. The segment also covers  how the food industry cashed in on the publicís concerns around salmonella, BSE and GM crops. By 1999 the worth of the organic industry rose 232 percent within two years. The mainstream food producers struggled to compete, but the effects remain to the present day.