Walt Disney and His Imagineers: An American Phenomenon
Walt Disney envisioned Disneyland in 1955 as a place where audiences could step into their favorite movies. When Disney moved to Burbank, people sent letters asking if they could visit and see where Snow White and Mickey Mouse lived, but Disney knew that would be logistically difficult, so he thought of a way to let audiences do that, which eventually became Disneyland. Who would build such a place and fill it with things people could interact with? The imagineer. In the case of Disneyland’s Horseless Carriage, Main Street’s Fire Truck, Autopia, the Monorail and the Matterhorn Bobsleds, that imagineer was Bob Gurr.