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What would you do if you saw a giant, fuzzy teddy bear standing out in public?

After watching this video, we think maybe every town needs one.

A European ad agency sent out a man in a costume to find out how people would react.

Stick around to the end for the surprising dénouement.

The audio track "The Funeral" is courtesy of "Band Of Horses" from the album "Everything All the Time."

[Spoiler: This is a Public Service Announcement from Pro Infirmis, a Swiss organization that helps people with disabilities. The man in the costume, whose name is Fabian, says that without the bear suit—people often go out of their way to avoid sitting next to him.]

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