Through the palette of the Los Tejanos Art Exhibit, "The Cheech" explores Cheech Marin's lifelong advocacy of the Chicano Art Movement and his journey to develop the Cheech Marin Center for Chicano Art, Culture and Industry. With original score by Grammy Nominated musician El Dusty, "The Cheech" takes a fascinating look at a national icon's love affair with art, and his incredible contribution to promote and preserve a vital part of American cultural identity.