When Jason Mayden grew up on the South Side of Chicago, he dreamed of being like Michael Jordan. Instead, he went on to design shoes for him. His Nike Air Monarch became the highest grossing shoe of all time. Jason takes us to Giordano's Deep Dish pizza to tell us why this Chicago comfort food staple is also symbolic of why he loves this city and how it fueled his imagination and dreams. Jason's neighborhood is one of the most dangerous in the city yet he believes the perceived negative aspects became strategic advantages for him in business and life.