Corporate Sponsorship | KCET
Title
Corporate Sponsorship
KCET QUALITY TELEVISION
KCET, the largest independent public television station in the U.S., gives corporations effective on-air, online and event sponsorship options that impact influential consumers, parents and kids, community leaders and business decision-makers.
Reasons To Support KCET
KCET offers corporate underwriters numerous unique tangible and intangible benefits. With KCET and its multiple program genres, sponsors have the narrow targeting of cable and the broad reach of broadcast. Beyond this marketing efficiency, a sponsor's message becomes more effective and its image enhanced in the trusted public television broadcast environment.
TARGETED QUALITY PROGRAMS
KCET and public television have a reputation for providing the highest quality programs on television across a number of genres. This allows sponsors to associate their products or brands with quality as well as pinpoint target audiences.
LARGE PREMIUM AUDIENCES
KCET reaches over 6 million households in Southern California and has the largest geographic reach of any broadcast television station based California, giving the station huge audience potential. The premium quality of KCET's audience is higher than its competition, based on demographic measures of influential consumers, community leaders and business decision-makers.
ENHANCED SPONSOR IMAGE
KCET builds brand identification and strengthens sponsors' corporate image. Sponsors benefit from the "halo effect" of being associated with KCET and public television, the most trusted institution in the U.S. Nearly 85% of consumers believe higher-purpose, cause-related marketing creates a positive image for sponsors; 75% of public television viewers believe that companies that sponsor public television have a commitment to quality and excellence.
CREDIBLE, LOW-CLUTTER ENVIRONMENT
Corporate messages have greater impact in the low-clutter environment found only on public media. Absence of clutter, prohibition against "hard sell" spots, and trustworthiness of KCET combine to make underwriting messages extremely credible and memorable. Public television's dignified approach to on-air sponsor support is appreciated and respected by our loyal viewers.
Ways To Sponsor KCET
As comprehensive marketing campaigns grow in importance, so do KCET's distinctive multi-platform options to advertisers. KCET offers sponsors unique marketing opportunities on-air, online and at events, which are available in any combination. No commercial broadcaster or cable network can offer such community- based marketing possibilities to its sponsors.
LOCAL TELEVISION
KCET's large audience of local public television viewers watch our award-winning, high-quality programs across a number of genres, each with a generally distinct and premium audience. Local sponsors can run flighted adjacencies around any program and/or in any daypart. And for KCET-produced programs, such as SoCal Connected, sponsors can provide underwriting messages and billboards within the program.
NATIONAL TELEVISION - LINK TV
National satellite channel Link TV is part of the KCETLink Media Group, along with Los Angeles public television KCET. Link TV offers corporate underwriters penetration into nearly 35 million homes across the U.S. on either DirectTV or Dish Network.
Link TV underwriters enjoy all of the reasons to sponsor as KCET underwriters, including targeted quality programs, enhanced sponsor image, a credible, low-clutter environment, and large premium audiences. Link TV audiences are generally younger than most of public television, with a median age of 37.6 years.
KCETLink Original programs Artbound, City Walk, Border Blaster and Earth Focus are broadcast weekly on Link TV. Please visit Link TV.org for complete show descriptions and episode examples of thought-provoking national television series available for underwriting.
Link TV underwriters enjoy all of the reasons to sponsor as KCET underwriters, including targeted quality programs, enhanced sponsor image, a credible, low-clutter environment, and large premium audiences. Link TV audiences are generally younger than most of public television, with a median age of 37.6 years.
KCETLink Original programs Artbound, City Walk, Border Blaster and Earth Focus are broadcast weekly on Link TV. Please visit Link TV.org for complete show descriptions and episode examples of thought-provoking national television series available for underwriting.
NATIONAL TELEVISION - BBC WORLD NEWS
BBC World News is distributed by KCETLink Media Group through 275 public television stations to over 96% of all U.S. households. This daily international news series presents the latest global news from the BBC, especially tailed for the U.S. audience.
This series offers corporate underwriters a national audience that is larger than most directly competing cable networks and also has higher indexes of education, wealth and influence.
BBC World News corporate sponsors have maximum flexibility with national flight schedules, creative elements, and package customization.
This series offers corporate underwriters a national audience that is larger than most directly competing cable networks and also has higher indexes of education, wealth and influence.
BBC World News corporate sponsors have maximum flexibility with national flight schedules, creative elements, and package customization.
DIGITAL
KCET.org gives sponsors a younger audience than available on our television broadcasts, and with even higher levels of education, income and employment. Sponsorship options of the websites include banners across the site or within defined sections, webcasts, video pre-rolls - all with generally less restrictive creative elements than allowed on KCET's air. Also, extensive social media campaigns around KCET program and productions bolster sponsor awareness.
EVENTS
KCET offers corporate underwriters numerous real-world opportunities to interact with its audience, including the long-running KCET Cinema Series. Those interested in sponsoring the Cinema Series, or other KCETLink events, should contact Corporate Sponsorship.
Contact Us
For more information on sponsoring any of KCET's multi platform options:
Robert J. Dea
VP, Corporate SponsorshipEmail: bdea@pbssocal.org
Tel: (213) 948-1002
